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Thursday, July 2, 2009
re-doing our web site
we are re-doing our web site so untill we are finished you can see what is available and contact us for a quote on price.
Dont forget to tell us where you are and what quantities you are looking for
Thu, July 2, 2009 | link
Monday, April 27, 2009
The Google game
With the internet so readily available, in most parts of the
world, and with so many options this media brings with it, if you have a few minutes to spare why not play the google game Really very simple, think of something, or someone, and google
it. (search for it on google). The first piece of info you get is how many pages google found an entry with that same name,
then on the left (or right side) you get info from companies that paid google in the hope that you would click them first,
and then you get the whole list. I started with my name Leaora..so what do I find?
Thinkbabynames.Com, here is what they have to say Leaora \le(o)-ra\ is pronounced lee-OR-ah. It is of Greek origin, and its meaning is "compassion; light". Now that explains why I love greek salad.. I found a Leaora at the
Department of Corrections in Washington State, seems like there are a lot of Leaora's in the real estate business, and
in April a Leaora is registered for a car race, but by far the best is Leaora in vampirefreaks.com, When I searched my surname
Policar, the first thing google asked me maybe I meant Police…no I didn’t. The first site I got was in Italian.
Policar.info a site dedicated to slot cars-that's toy's racing cars, that were around in the 60's and 70's.
Hey they even have a Policar mini. Then I found Captain Darrin Policar, the Pirate of
Geneseo, hmm mean I married into a pirate family? When I Googled my kids name things
happened. I found dancers, genome researcher, cosmic navigator and a symphony director, when I searched Gahl
my oldest son. Under Aylah I was immediately taken to a site called chinease-tools.com and the name was miraculously transformed
to Chinese characters. For my youngest Timna lots of stuff about Timna park the place where king Solomon mined copper. I couldn't help myself I just had to try Anabel. So here goes. Did
you know that according to wikopedia it's a Spanish version of Annabel. You have the anabel comics,
songs on you tube, hotels, and even a vegetarian dish at the anabel taylor restaurant. You have rugs, tennis players, artists,
an escort service, a smart phone company in Nigeria, and they are looking for engineers in anabel Missouri.. The strangest
thing I found was anabelassociates.com you have the anabel team 2 funny people dressed as cooks and what do they do? Cook?
no no these people translate from English to French.?? So next time you have a bit of time to spare try this game Leaora
Mon, April 27, 2009 | link
Tuesday, March 3, 2009
Radio Floraculture
This appeard in the Floraculture magazine this month
"It's tough to make a prediction especially about the Future"
Yogi Berra the legendary baseball coach. I read this excerpt in "the black swan" a book by Nassim Nicholas Taleb. So if we can't really predict the future and the past is not always the best teacher then
lets talk about the present. Wouldn’t it be great if we could listen to a radio station that carries what we are interested in.. Imagine listening to people in our world talking about things
that interest us, maybe it would be aboutA new pesticide or
a better way to treat a pestering disease we are having. Maybe it couldbe about an improved way to grow the same crop we are growing, or a warning that a certaincultivar is not performing as good as in the past. It would be great to hear
breeders, and growersIn different places in the world explaining
to us what their agenda is all about.Is it possible that somewhere
far away for me of course there is someone doing something that isof
interest to me. Who knows maybe I am doing something that could be a solution for someone's problem?This radio could have a question and answer session where growers can ask
questions and get thebest possible answers. A weekly expert
hour where an expert will be interviewed, with listners able to join in. Of course this could be a platform for all those companies that want to sell us their goods. They would pay for advertisements.Add a daily
market cap with the prices at the leading markets top this off with the weatheredition, some good music have it running on the internet.News breaking alerts that effect us and our business. Have a local hour to broadcast locallyin the relevant language, will do just great.
If you ask me it should be part of the Floraculture team. Call it The Floraculture
international radio station. now ther's an idea
Tue, March 3, 2009 | link
Wednesday, November 26, 2008
The day the world went red-
This article appeared in the floraculture international nov issue.
It has been a very tense and strenuous economic
month. Now I don’t understand that much about world economics but reading the papers looking at different television
stations both our local, European and American TV stations and it makes you wonder. I
have no doubt that what we are seeing today and how history will remember this are to different things. My heart goes out first and foremost to the thousands of people who lost their
jobs in these big companies like Leman brothers or some of those mortgage banks. To those whose jobs have become insecure
because their companies may not be able to get loans to keeps the business going. To the people whose savings have been slashed
and those who may find themselves not able to pay the mortgages and their houses foreclosed. I can't help but wonder who these fools that are running these finances.
Or maybe they are no fools at all just greedy. The heads of these companies receiving salaries and bonuses in the millions
and caring very little for anyone or anything else. I wonder if any of them will pay the price for their incompetence. As for the politicians my opinion as usual is very mixed up.
Here you have a president in the states sending an emergency bill to congress that doesn’t approve it, 2 presidential
candidates that explain how righteous they are and how wicked the other is. Then more politicking and its approved. In Europe
it seems the leaders are much more professional. They didn’t wait, they meet, and
they put an immediate plan and work hard to restore confidence. Buying banks, bailing out companies, guaranteeing home owners
and citizen's savings. In our country thank
god the pressures are very low. Actually god had very little to do with it. Here we are a nation of people that save. Statistics
show that people here will put away up to 20% of their yearly earnings. Although we love to live well people won't go
on vacations or buy new cars not to mention houses unless they are pretty sure they can afford it. The same nasty government
that tries to regulate my farm, my workers, my earnings my healthcare and even my way of life, regulates the banks the insurance
companies, and the loan exchanges. Not that the banks probably don’t give out
bad loans but it’s a limited situation. So this time around
I cheer the regulators. There is no need for our government to bail out any company or even send an emergency package to market.
We have a different problem. Since our economy is stable it attracts foreign investors
sending our shekel up and the euro and $ down. As exporters we receive less and less local currency for our flowers and that
is a very big headache for us. Going back to world
economics I have no doubt the world will go green again very soon but until that happens a world slump is always very bad
for our markets. We may have to prepare ourselves for a slow and tedious season.
 ep
Wed, November 26, 2008 | link
Monday, August 4, 2008
Why not
This article appeard in the june issue of floracultureinternational. It was a prelude
to the euro 2008 football championships For those intrested it was Spain who won this year's championship
Our industry affects all walks of life. Think about it,
when we visit a hospital, if conditions allow, we take flowers. To the mother of the new born baby, or to someone who just
had surgery. You can also find nice flower arrangements at weddings and at social occasions of all sorts, whether it’s
a family do, a reunion, or just an informal dinner with friends. We love to give someone a nice plant when they move to a
new place or have refurnished their old place. Of course in times of upheaval, such as the passing away of a loved one or
in commemorating our fallen soldiers we will also see flowers. There are
countries that have a national flower; there are states, provinces, cities and even local areas that have flowers as an emblem.
In the office, at the restaurant, in the shops, in our living room, in gardens, our industry is always there, admit it there
is no other industry that has such a huge presence in our everyday life; except for food maybe, but food is all about existence,
flowers are all about emotions. So why not sports? Why not have a flower
with the same colour as our favourite sports team. Why not have the fans buying “their” flower and proudly displaying
it at home or at the workplace, whether it’s in the office or in the truck, or wherever their work is based. Why not
sell the flower in a sleeve with the logo of the team on it or on the pot of the pot plant. These days you can even print
the logo on the flower itself. This market is huge, everybody has a favourite team, there are hundreds of teams in all different
categories of sport, in football, basketball, hockey, volleyball, bowling, gymnastics, golf, handball... wow! The list is
never-ending. You have national teams and local teams, regional championships, every college and university has teams, little
league and the old-timers’ league. Imagine each one of these teams adopting a flower or pot plant that is the colour
of their team. You have teams whose colours will be very easy to fit
with a flower, and of course you have teams whose colours will be a bit more challenging. Everybody can win from such a situation.
The farmers and nurseries will be able to get a better price for this captured audience type market. The owners of the team
will receive royalties for the use of their emblem. Wholesalers will have a very nice niche market and the fans will always
appreciate having the “right colour” flowers in their home. The
flowers of course should not be sold at the sports arena or during the competition, since fans will probably end up throwing
the flowers at either the players or in the arena and that will only create a mess and very soon it will cause anger among
the authorities. The flowers should remain proudly displayed in the fans home or workplace. ep
Mon, August 4, 2008 | link
Tuesday, May 27, 2008
From the daily telegraph
Flower power is Brown's last hope
Poor old
Gordon Brown; now even the gardeners who organise the Chelsea Flower Show want to sink their pitchforks into him. The Royal
Horticultural Society has launched a petition headed: "Let's turn Brown green" - calling for VAT on all ornamental
plants and seeds to be cut from 17.5pc to 5pc. Inga Grimsey, RHS director general, panted: "Gordon Brown has already
set a precedent for reducing VAT on goods credited with 'green' status, including wind turbines and solar panels,
but plants and seeds are conspicuous by their absence. "If every person was given the means to plant up their garden, window box or patio tubs, just imagine what could
be achieved. Unless more people are encouraged to grow plants, the Britain that was once known as a nation of gardeners faces
the likelihood of a bleak, brown future." Sadly, the Greenies have about as much chance as a lily in the Sahara; this
particular tax break would cost the Exchequer £175m a year.
Tue, May 27, 2008 | link
Friday, March 21, 2008
Happy Easter to all our clients
Fri, March 21, 2008 | link
Friday, February 15, 2008
Ecomomix
The economic situation is very volatile.here are excerpts from If I know in advance what price I will get for
my flowers at any given point I will behave accordingly.... ...the same goes for the
Buyer....So the economics of
trade leans on mutual non awareness.... It’s this little thing called information that
gets in your way and throws you either completely off-course or makes you sit on cloud nine. .....The price of the dollar is dropping... But the price
of oil is forever going up....Our inflation is almost 0, the interest rates are marginal...But if we want to put our money in a savings account, with
virtually no interest rate, that’s bad. That’s what I call economix.


ep
Fri, February 15, 2008 | link
Monday, February 11, 2008
Valentine sales-extremly high prices
We are closely monitoring the sales on the dutch
auctions and 3 days before valentine it seems that volume is lower this year with very high prices.
It seems the extreme frost in Israel
and unstable suply from Kenya are
pushing prices up.
May you all have an extremly good valentine,
we all could use a push in sales, with the
$ down, the oil prices soaring, and
intrest rates going down, an unstable economic situation.
ep
Mon, February 11, 2008 | link
Monday, February 4, 2008
15.1.2008-the worst frost in a century
On the 15.1 2008 a five day or rathe night frost hit the country.
With temperatures dropping to below freezing even in areas that never have
experienced such severe weather. 
In many places it went below -5 (cel.).
The Agricultural damage is by far
the worst this country has ever
experienced. 
There is still no official
numbers but its well into the 
hundreds of millions of shekel.
The pictures were taken in Moshav Faran
in the Arava desert
ep
Mon, February 4, 2008 | link
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