You see I have decided to gather a few of my friends for a healthy discussion about smmol.
I have invited my good friend Benny Covo-
who has a couple of restaurants. and a few deli's in the Tel-aviv area, and knows a thing or two about markets, marketing
and logistics.
My good friend Lawyer Ephraim Haim who also has his masters in business administration from the University of Jerusalem.
and is very well aware of what we are trying to do will come.
Shuki Gilboa who heads the Agrexco Carmel flower division and knows all the ins and outs of the business will be a great
asset to such a meeting.
I will invite Adi Argov my associate and good friend that sells Israeli and Dutch agro-technologies and seedlings, in
the Spanish market.
Dr. Arieh Regev from the ministry of Agriculture (who by the way is my cousin), is in charge of all foreign associations
including agricultural attache's, foreign embassies, and trade agreements with the E.U.(Europe) and the U.S.
Zeev Kaspin that owns a very big wholesale food company in the Tel-Aviv area.
and I assume a few more people will be invited as I manage to set a date.
So why am I in trouble?
Well you see I am trying to understand is smmol a fashion, a trend, a style, a fad, is it mode,
chic, are we trend setters, or fashion setters?
The difference is clear enough. Fashion is something that may change and divert, it may be one
thing one year an different style another year. there are people and companies, that influence fashion.
Culture and religion all these things affect fashion, but fashion will always be.
A fad, a trend, that's something that comes and goes. A new trend will push the old one away.
My philosophy concerning smmol is simple. As the changing of the generations takes place on
the retail level, so will change the way business is done. In so many shops there are no computers, in others there
was a computer but no Internet link. Will the next generation adopt the way we think the business should run? Will ordering
on line at business to business level (B2B) become the norm?
These are the questions I would like to address my friends.
Why am I in trouble. well you see we all speak Hebrew that's what we do here in Israel.
Its a modern language- not at all like the bible Hebrew, and the funny thing is fashion, trend, fad----we only have one
word for it.
Well...I will tell you how it went when I get this meeting.
Eyal
Congratulations to the coalition forces and the citizens of the United States-for capturing and getting rid of one of
the worst samples the human race has come up with.
I will never forget the days I had to put on the gas mask to my small 3 children and seeing their frightened faces as
we sat with the masks in the room we called "sealed", As the Iraqi missiles were launched at us.
As someone who has served his country in the military, I can appreciate, the efforts that are needed to get the
world rid of such a monster.
It will take time for the Arab world to realize that people want to live at peace, but this day we are one day closer.
The next war will determine not who is right but what is left.
Eyal
Charlie Wheeler from New Bedford send me this
thanks Charlie
Charlie showing Leaora the flowers in the fridge-New Bedford Mass.
Attitude-
The longer I live the more I realize the impact of attitude on life. Attitude, to me is more important than the
past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do.
It is more important than appearance, giftedness, or skill. It will make or break a company...a church...a home.
The remarkable thing is we have a choice everyday regarding the attitude we will embrace for the day. We cannot change
our past...we cannot change the fact that people will act in a certain way, we cannot change the inevitable. The only thing
we can do is play out the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me,
and 90% how I react to it.
And so it is with you...
We are in charge of our attitude
Charles Swindoll
Eyal
